Google moves Hangouts to VP8 to offer 720p HD video
Better video quality with less bandwidth and no third-party code
Some of us may have noticed an increase in Google+ Hangouts quality in recent weeks, but the bump to 720p HD video is more than a simple settings change — it's the move to a brand new video codec called VP8. Prior to this transition, Google was using the more widely-known H.264 to handle video in Hangouts but has run into issues handling multiple video streams at high quality with the codec.
VP8 is a royalty-free and open codec that brings several improvements for the end user, including higher video quality — which is rolling out to everyone now — and group video calling in the browser without any additional plugins. The overall reduced bandwidth required for VP8 video also means that Google can now serve up higher quality streams with even less data.
Source: androidcentral.com
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